Intel Opens an Internet Cafe In South Korea
Intel, which is normally associated with chip manufacturing and development business, has now entered the Korean Internet cafe (or "PC Bang" as Internet cafes are called in South Korea) scene, with a business alliance between three other global firms, including Nvidia and Benq. The Intel PC Bang opened at Nowon-gu, northern Seoul. One of the reasons for a company like Intel to enter the PC Bang market is the huge popularity of the places, and so they are a great way to introduce new computer equipment to the South Korean PC Bang visitors. As an example of this strategy, Intel provided its latest dual-core CPUs for the desktops used at the Intel Internet Cafe in Seoul. According to some recent estimates, there are over 22,000 cyber cafes in South Korea today. The leading PC Bang franchise in South Korea is CyberPark, which operates some 250 Internet cafes in the country, and is expanding into Japan and China during 2006 with the concept.
|